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A return of confidence will be vital to drive activity levels

Publication date:

25 July 2024

Last updated:

25 July 2024

Author(s):

Bob Hunt

The world has experienced significant changes over the past few years, and the political landscape both globally, and within the UK, has shifted dramatically.

These changes have profound implications for our macro-economy, influenced heavily by ongoing conflicts, altered behaviours and expectations post-COVID, and the pressing issues that impact our daily lives.

I want to address how these factors are influencing confidence within the UK mortgage market and what this means for the adviser space.

Political instability and global conflicts have undeniably disrupted economic stability. Supply chains are interrupted, trade routes are compromised, and inflationary pressures have increased. In the UK, the political landscape has been particularly volatile, with changes in leadership and shifting party dynamics, leaving many uncertain about future economic policies. This uncertainty trickles down to affect consumer confidence and their financial decisions, especially when weighing up hugely significant commitments like purchasing a home/remortgaging, and the like.

The COVID-19 pandemic has also left an indelible mark on how we live and work. Remote working has become more normalised, and there is a far greater emphasis on work-life balance.

This shift has altered housing needs and preferences, with many seeking homes that accommodate remote working setups or moving away from urban centres in search of more space and a better quality of life. While these changes present new opportunities for the housing market, they also bring about uncertainties as the traditional patterns of housing demand evolve.

All these factors, combined with the substantive issues affecting day-to-day life—such as the cost of living and energy prices—are directly or indirectly influencing confidence in the UK mortgage market. And, as we know, with a lack of confidence, decisions have been delayed.

This hesitation has been particularly evident in our sector, where sellers and buyers are cautious, often putting off moves and weighing up the commitments and costs involved. Over the past six months, this hesitancy has generated a noticeable slowdown in the mortgage market and transaction levels.

Lenders, house builders, and intermediaries all adjust their strategies based on their confidence in future demand. When confidence is low, we see a scaling down of activities, which has been the case for much of 2024. This subdued marketplace has been challenging for advisers, as the uncertainty has made it harder to predict market movements and provide solid advice to clients.

However, as we move into the latter part of 2024 and look ahead, there are reasons to be optimistic. There are signs of a potential shift in confidence that could rejuvenate the market. One significant factor is the prospect of interest rate cuts. We are already seeing mortgage product rates falling, which could stimulate more activity in the housing market as borrowing becomes more affordable.

Furthermore, the new Labour Government's commitment to building 1.5 million homes within the next Parliament brings fresh hope. Such a substantial housebuilding initiative should generate numerous opportunities for mortgage advisers. The increased supply of homes will not only help meet the demand but hopefully make housing more affordable, making homeownership more accessible to a broader segment of the population. At least that’s the theory.

These developments could mark the beginning of a more positive outlook for the UK mortgage market. With potential interest rate cuts and an ambitious housebuilding agenda, we might witness a revival in market confidence. For mortgage advisers, this presents an opportunity to support a new wave of borrowers navigating the evolving landscape.

In conclusion, while the past few years have been challenging, the future holds promise. The anticipated shifts in the market offer a chance for growth and new business opportunities.

As we move forward, it's crucial for us, as professionals in the mortgage sector, to stay informed, adaptable, and optimistic. By doing so, we can help rebuild confidence in the market, support our clients effectively, and thrive in a changing economic environment.